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Zatapp
Defining the future of restaurant marketing
STRATEGIC NARRATIVE, BRANDING
A new era dawns
for independent
restaurants
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Zatapp’s founding team shared their vision to help restaurants market their brand, win predictable sales and ensure optimal capacity utilisation. Based on this brief, we helped imagine a win-win experience for restaurants and guests, powered by micro-moments. The strategic narrative centered around the core theme "Happy guests. Happy places."
PRODUCT DESIGN
Join insider clubs at restaurants you love
A mobile-first app that rewards guests for engaging with restaurants. Spend at restaurants, endorse things you love and share insider deals with friends to unlock new rewards.
PRODUCT DESIGN
Review in a tap. Redeem in a snap.
Zatapp builds a graph of each individual guests tastes and preferences, where marketing permissions are controlled by guests. Artificial intelligence identifies the right time and promotion to engage and invite guests back to the restaurant. Guests collect and redeem insider deals in-app.
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